The traditional goals of Strategic Planning are:

• Develop and implement a strategic plan that supports the organizations’ mission, vision, and values
• Creates organizational and business unit plans
• Identify and evaluating new business opportunities
• Provide training and education related to planning
• Perform market assessments and forecasts
• Reconcile the plan with capital and operational budgets, as well as with human resource and facility planning
• Monitor plan implementation and measure results

Factors effecting the choice of the strategy

External Factors

• Economic, societal, political, and governmental regulations
• Competitive conditions and industry attractiveness
• Company opportunity and threat

Internal Factors

• Company strengths and weaknesses, competencies and capabilities
• Personal ambitions and business philosophies of key executives
• Shared values and company culture